Social Media has emerged as a powerful business and HR tool. This discipline deals with selecting appropriate Social Media sites and formats from the myriad options available and leveraging the same to create value for the organization. This requires an in-depth understanding of the key benefits and pitfalls of Social Media and managing these effectively in the organization’s context.
This discipline emphasizes harnessing social media for effective Human Resource Management, which includes recruitment, collaboration and engagement. It also explores the non financial impact as well as the approaches for measuring the return on investment in Social Media. In addition, it outlines the future trends and implications of Social Media for HR professionals.