31/10/2011

Today's dynamic environment signifies that the nature of workforce is changing rapidly. A large number of the staff is young, energetic and tech savvy who are well connected to their peers, friends and all those who matter to them. Social media platforms with their user friendly and interactive features that help transcend geographies and cultural boundaries have ensured that this generation stays constantly connected. Also, 'anywhere anytime' internet access through mobile phones allows this workforce to be well informed and makes it a powerful influencing tool. This, in turn, has greatly influenced the way we view our internal communication.
To communicate with and engage this tweeting and Facebook driven workforce is the new challenge who always has the need to directly approach senior/top management with their ideas, opinions and views. Well, we try to offer more forms of communication where direct/one-to-one communication with top can be possible. So, we came up with many internal communication programs that could bring in a 'personal touch' for them to be effective. As we believe effective communication is one of the primary mechanisms to build higher enthused workforce engagement. At CMC, we continuously emphasize the need for effective internal communication by genuinely creating opportunities for free and frank two way dialogue between staff and the key decision makers of the organization. And as a CEO, I play a very crucial and significant role in making this happen. Thus, we have focused on creating multiple channels by which employees can communicate and collaborate to achieve their objectives.

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