How do you create an employee brand that respects the Disney heritage while resonating with global employees ranging from those who produce soap operas and kid's shows to hardened media types at ABC News?
One companys employer branding initiative allows it to clearly communicate to prospects what it offers and whether they are a good fit for the company.
Many employers are taking a fresh look at their employment brand, focusing on what they do best and communicating it well rather than trying to be all things to all people.
Technology companies are not only the most innovative but also the most admired around the globe, according to a study published in the March 21, 2011, edition of Fortune magazine.
This article introduces the concept of the branded talent developer, an organization that emphasizes the career and developmental opportunities it offers as
a means of gaining competitive advantage in the war for talent.
The bench strength of current and future leaders gives a competitive edge to every organisation, says Mervyn Raphael, Managing Director, Performance Consulting International in India.
