Twitter Facebook LinkedIn SHRM USA
PrintE-mail
   
publications-&-research section

‘Not Just a Job’

Volume Number: 
6
Issue Number: 
1

By Carole Fleck
4/1/2010

W.L. Gore & Associates’ brand management team has aimed its entrepreneurial approach toward the company’s recruiting function. Maker of the popular weather-resistant Gore-Tex fabric and other innovative products, Gore is seeking to tell its story as one of the most progressive cultures among U.S. businesses in a bid to attract the best and the brightest who fit in.

Click here to read more.